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The transition of personal computing from character-based displays to graphical typography was led by the 1984 Macintosh, which introduced the mass market to multiple proportional fonts and 'What You See Is What You Get' (WYSIWYG) editing. This design was heavily influenced by Steve Jobs’ calligraphy studies and his observations of experimental technology at Xerox PARC. While Xerox researchers created the first bitmapped fonts in the 1970s, the Macintosh was the first successful commercial product to integrate them into a cohesive user experience. Microsoft Windows 1.0 and 2.0 initially lacked this typographic sophistication, trailing Apple’s desktop publishing capabilities. To close this gap, Microsoft entered a significant cross-licensing agreement with Apple in 1991 to use TrueType, an Apple-developed scalable font format. The inclusion of TrueType in Windows 3.1 finally brought the high-quality, scalable typography pioneered by the Macintosh to the PC platform, establishing the typographic standards still used in Windows today.