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Stewart Brand created and edited the Whole Earth Catalog starting in the late 1960s, with the first edition published in the fall of 1968. The publication was headquartered in Menlo Park, California, where Brand and his then-wife Lois Jennings operated the Whole Earth Truck Store through the non-profit Portola Institute. Often described as a precursor to the internet for its access to tools philosophy, the catalog served as a counterculture guide for self-sufficiency, ecology, and technology. The project’s development in Menlo Park is well-documented in historical archives and by various collaborators who recall the early days of the storefront and its impact on West Coast publishing.