TRUE

The final issue of the Whole Earth Catalog, published in the mid-1970s, featured the phrase "Stay Hungry. Stay Foolish." prominently on its back cover 3 4 5. This farewell message was positioned beneath a photograph of an early morning country road, intended to evoke the spirit of adventure and hitchhiking 4 6 7. While the phrase was later made globally famous by Steve Jobs during a 2005 commencement speech, he explicitly credited the 1974 final edition of the catalog as his source 2 8 9. Creator Stewart Brand originally brought the publication to life, and the message serves as a signature of its counterculture ethos 1 8.